CPL
CPL (Cost Per Lead) is an advertising pricing model in which a business pays for each contact acquired from a potential customer.
advertising campaigns
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Demand Gen
Demand Gen is a Google Ads campaign type that builds brand awareness, creates interest in an offer and generates demand among potential customers.
Facebook Ads
Facebook Ads is Meta’s advertising platform for creating, targeting and measuring paid campaigns across Facebook, Instagram and Messenger.
Google Ads
Google Ads is Google’s advertising platform for displaying paid ads in search results, across the Display Network, in apps and on video services. It enables precise audience targeting and campaign billing based on clicks and other actions.
ROAS
ROAS measures advertising efficiency by showing how much revenue each unit of currency spent on a campaign generates.
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