Ahrefs SEO
Ahrefs is a professional SEO platform for backlink analysis, keyword research, competitor research, content planning and technical website audits.
View detailsAlternative text, alt text
The alt attribute is a textual alternative to an image in HTML. It supports accessibility, helps search engines understand image content and can improve image SEO.
View detailsLink text, hyperlink text
Anchor text is the visible, clickable text of a link that describes the destination page and helps users and search engines understand its topic.
View detailsCF
Citation Flow is a Majestic metric that estimates backlink profile strength based on link volume and their potential to pass SEO value.
View detailsCumulative Layout Shift
CLS is a Core Web Vitals metric that measures a page’s visual stability while it loads. Learn how to reduce unexpected layout shifts.
View detailsCost Per Action, cost per action
CPA (Cost Per Action) is an online marketing pricing model in which an advertiser pays when a user completes a specific action, such as a purchase, registration or form submission.
View detailsCost Per Click, cost per click
CPC (Cost Per Click) is an online advertising pricing model in which advertisers pay for every click on an ad.
View detailsCost Per Lead, lead acquisition cost
CPL (Cost Per Lead) is an advertising pricing model in which a business pays for each contact acquired from a potential customer.
View detailsCost Per Mille, cost per thousand impressions
CPM is an advertising pricing model and metric that shows the cost of 1,000 ad impressions. Learn the formula, uses and differences from CPC and CPA.
View detailsCost Per View, cost per view
CPV (Cost Per View) is an advertising pricing model in which advertisers pay for qualified ad views, most commonly in video campaigns.
View detailsCore Web Vitals
CWV, or Core Web Vitals, are Google metrics that evaluate a website’s loading speed, interactivity and visual stability.
View detailsDemand generation
Demand Gen is a Google Ads campaign type that builds brand awareness, creates interest in an offer and generates demand among potential customers.
View detailsDofollow link
The dofollow attribute describes the default way search engine crawlers treat a link. A link may pass SEO signals to the target page when it is valuable, natural and crawlable.
View detailsDA, domain authority
Domain Authority is a Moz metric that estimates a domain’s relative potential to gain visibility in search results.
View detailsDR
Domain Rating (DR) is an Ahrefs metric that evaluates a domain’s backlink profile strength on a scale from 0 to 100.
View detailsTimeless content
Evergreen content stays useful and relevant over time, attracting consistent organic traffic and strengthening brand authority.
View detailsGoogle AdWords
Google Ads is Google’s advertising platform for displaying paid ads in search results, across the Display Network, in apps and on video services. It enables precise audience targeting and campaign billing based on clicks and other actions.
View detailsGoogle Assistant, Google voice assistant
Google Assistant is a voice assistant based on natural language processing that helps users find information, use apps and control connected devices.
View detailsHTML headings, H1-H6 tags, HTML heading elements
HTML headings H1-H6 organize page content, improve user navigation and help search engines understand a document’s topic and hierarchy.
View detailsIn-Stream Video Ads
In-stream ads are video advertising formats shown before, during or after videos, enabling precise audience targeting and campaign performance measurement.
View detailsInteraction to Next Paint
INP is a Core Web Vitals metric that measures page responsiveness after user interactions. Learn how it differs from FID and how to improve your score.
View detailsKeyword research tool
A keyword planner helps identify, evaluate and organize the phrases people use in search engines. It supports SEO strategy, content optimization and paid advertising planning.
View detailsLargest Contentful Paint
LCP, or Largest Contentful Paint, measures how long it takes for the largest visible content element to appear on a page. It is a key Core Web Vitals metric that affects user experience, SEO and conversions.
View detailsGoogle Lighthouse
Lighthouse is Google’s free, open-source tool for auditing website and web application performance, accessibility, SEO and overall quality.
View detailsMajestic
Majestic SEO analyzes backlink profiles, link quality, competitors and the effectiveness of link-building campaigns.
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