Online stores
A glossary of terms related to designing, implementing and growing online stores and e-commerce technologies.
Online stores in IT
Online stores are online sales systems that combine offer presentation, cart handling, payments, delivery, order management and integrations with business tools. From an IT perspective, they include both ready-made e-commerce platforms and custom solutions built around specific sales processes.
Scope of the concept
The area of online stores covers the architecture of sales platforms, product catalog management and integrations with ERP, PIM, marketplace, payment gateway and logistics systems. Important models include dropshipping, multichannel sales and headless e-commerce, where the frontend layer operates independently from the store backend.
Technologies and platforms
Common solutions include WooCommerce, Magento, Shoper, OpenCart and osCommerce, as well as systems supporting product data and integrations, such as Pimcore and Apilo. Key elements also include search, faceted navigation, performance optimization, transaction security and compliance with legal and analytics requirements.
Business significance
A well-designed online store affects conversion, sales operations costs, product data quality and business scalability. In practice, technology decisions influence the speed of change implementation, integration options, SEO performance and customer comfort during the purchasing process.
Related roles
- E-commerce Developer
- Magento Developer
- WooCommerce Developer
- E-commerce Manager
- Product Information Manager
- E-commerce UX Designer
- E-commerce Integration Specialist
