Split testing
A/B testing is an experimental method for comparing two versions of a website, application or interface element to determine which one achieves a defined business goal more effectively.
View detailsAhrefs SEO
Ahrefs is a professional SEO platform for backlink analysis, keyword research, competitor research, content planning and technical website audits.
View detailsAI content detector
An AI Detector is an analytical tool used to assess whether text, images or other content may have been generated by artificial intelligence.
View detailsMarketing attribution
Attribution is the process of assigning value to channels, campaigns and touchpoints that influence a user conversion.
View detailsCF
Citation Flow is a Majestic metric that estimates backlink profile strength based on link volume and their potential to pass SEO value.
View detailsCumulative Layout Shift
CLS is a Core Web Vitals metric that measures a page’s visual stability while it loads. Learn how to reduce unexpected layout shifts.
View detailscookie files, browser cookies
Cookies are small text files stored by a browser to support sign-ins, shopping carts, analytics and website personalisation.
View detailsCustomer Satisfaction Score
CSAT is a customer satisfaction metric that measures satisfaction with a specific interaction, product or service.
View detailsClick-Through Rate, click-through rate
CTR is the percentage showing how often users click an ad, link or other element compared with the number of times it is displayed.
View detailsCX, customer experience
Customer experience, or CX, covers every customer interaction with a brand, from first contact with an offer to purchase, service and after-sales support.
View detailsCustomer understanding
Customer Insight is a deep understanding of customers’ needs, motivations, concerns and behaviours that supports better marketing, sales and product decisions.
View detailsDA, domain authority
Domain Authority is a Moz metric that estimates a domain’s relative potential to gain visibility in search results.
View detailsDR
Domain Rating (DR) is an Ahrefs metric that evaluates a domain’s backlink profile strength on a scale from 0 to 100.
View detailstime spent on a page
Dwell Time is the period between clicking a Google result and returning to the search results page. It helps assess content relevance and user engagement.
View detailsElasticSearch
Elasticsearch is a distributed search and analytics engine for fast, near-real-time searching, filtering and analysis of large data sets.
View detailsmailing list, subscriber database
An email database is an organised collection of email contacts used for lawful, segmented and measurable marketing communication.
View detailsGaze tracking
Eye tracking is a technology that tracks the direction and movement of a user’s eyes. It helps analyse attention, interface usability, and the effectiveness of content, advertising, and CTA buttons.
View detailsMeta Pixel
Facebook Pixel, now known as Meta Pixel, is a JavaScript code snippet used to measure conversions, analyze user behavior and optimize advertising campaigns.
View detailsFirst Input Delay
FID, or First Input Delay, measures how quickly a page responds to a user’s first interaction. It helps assess interactivity and user experience quality.
View detailsFloodlight tag
Floodlight is a Google Marketing Platform technology used to measure conversions, analyze user activity and optimize advertising campaigns.
View detailsGA4, Google Analytics 4
Google Analytics is a free tool for analysing traffic, user behaviour and conversions on websites and apps.
View detailsGSC, Google Webmaster Tools
Google Search Console is a free Google tool for monitoring a website’s indexing, visibility and technical health in search results.
View detailsData visualization and monitoring platform
Grafana is an open-source platform for data visualization, system monitoring, and interactive dashboards with alerts.
View detailsWebsite performance analysis tool
GTmetrix is an online tool for analyzing website speed and performance, identifying problems and suggesting ways to optimize a site.
View detailsInteraction to Next Paint
INP is a Core Web Vitals metric that measures page responsiveness after user interactions. Learn how it differs from FID and how to improve your score.
View details
